I missed Adobe MAX this year. First time I've missed it since Adobe acquired Macromedia in 2005. Going through the online keynote, seems like it was great tech conference filled with gadgets and freebies.
The key of this Max conference was devices. Adobe is offering a suite of tools to help designers and develop engage in a world to target multiple media and devices; from laptops/desktops, to tablets, to phones, to TV's. All these things, one platform, to make things faster, better, cheaper.
The key isn't tools. The key is people that use the tools:
The creative that thinks about how users engage with their devices, and come up with an innovative way to interact, and to reach out and communicate.
The inquisitive that questions why things need to be done a certain way. Is there a better approach?
The methodical that architects and ensure what we are building is consistent, and sound.
The key is people that makes everything happen, and possible.
Adobe embraces this, and makes customer and user experience a primary goal of the tools, of the platform. I can't wait to see what is possible in a world of human innovation and interaction.
Dave in Vancouver